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Pinterest Power: Why This Visual Search Engine Is a Marketing Must

You may have heard that Pinterest is a visual discovery (search) engine. But what does that mean for your business? And more importantly, how can you use Pinterest to drive traffic and sales?

In this post, I’ll share the benefits of Pinterest marketing and explain how you can start using it to grow your business.

Pinterest Power Blog Graphic

Why your business needs the power of Pintererst

So what is Pinterest and why should you care?

Simply put, Pinterest is a like visual search engine. It’s like Google, but with images. Businesses can use Pinterest to pin images that are related to their content. They use keywords in the descriptions they add to those pins, and when someone searches for those keywords, that pin appears.

The idea is that businesses can use this social search engine platform as a way to promote their content and drive traffic to their websites. And it works! In fact, a recent study found that Pinterest has the third most visits of any social media platform in the US.

So if you’re not using Pinterest yet, it’s time to start!

What Makes Pinterest Different From Other Social Networks?

What makes Pinterest so powerful is the fact that pins are much more sharable than posts on other social media sites. With Twitter, for example, you can only share a limited number of characters, and with Facebook, you can only share links and photos.

But with Pinterest, you can share an entire article, or even a full-length video.

This makes Pinterest a great platform for busines

ses to promote their products and services. But it’s not enough to just create pins and hope for the best. You need to have a strategy and tactics in place to drive traffic and get in front of your audience.

Pinning works for all brand types.

It works for product based brands as well as service based brands. If you’re not sure where to start, or you need some help getting started, contact us today. We’d be happy to help!

The benefits of Pinterest: Blog graphic (woman thinking with pencil touching lip)

The benefits of Pinterest:

How Can Pinterest Benefit Small Businesses?

If you’re a small business owner just starting out with pinning, you’re in luck! This social network is a great way to get exposed to new potential customers and drive traffic to your website.

The benefits of using Pinterest for business include brand exposure and a wider potential customer base. Large and small businesses alike are realizing that it is a valuable tool for promoting business and driving sales.

So how can you start using Pins to benefit your small business? Here are a few tips:

  1. -Create boards that are relevant to your brand and target audience.

  2. -Upload pins that are high-quality and engaging.

  3. -Make sure your website link is included in your profile bio.

  4. -Use keywords in your board titles and pins to help people find you.

  5. -engage with other users by commenting on their pins and repinning their content.

What Are Some Effective Pinterest Marketing Strategies?

So, you know that Pinterest is a powerful marketing tool, but what are some effective strategies for using it? Well, first of all, it’s important to create engaging content that includes the right keywords.

Pinterest is a visual search engine, so you want to make sure your pins include clear, eye-catching images and helpful descriptions. You can also use long-tail keywords to help your pins show up in more relevant search results.

But that’s only part of the equation. Another key to success is creating content that your audience can take action with. Offering solutions to common problems is a great way to attract attention on this platform. And finally, don’t forget that imagery and descriptions are gold on Pinterest.

Use the Pinterest analytics and search bar to see what your audience is looking for, and then create content that meets their needs. With a little bit of effort, you can make Pinterest work for your business and see some amazing results!

Pinterest Power: Why This Social Network Is a Marketing Must

So, what makes it so powerful?

Well, for starters, Pinterest is a great network for businesses to connect with their audience, whether it’s B2C marketing or B2B marketing.

And since 97% of the top searches on Pinterest are unbranded, it means that Pinners are open to discovering new products and ideas.

In fact, people who use Pinterest weekly are 40% more likely to say they love shopping and 75% more likely to say they’re always shopping.

Simply put, if you’re not using Pinterest as part of your marketing strategy, you’re missing out on a lot of potential customers.

Why Is Pinning So Different

You may have noticed that we didn’t mention Twitter, Facebook, or any of the other social networks in this post. And that’s because, when it comes to Pinterest, it’s in a league of its own.

What else?

There are a few reasons: its visual nature, the engaged and passionate user base, and the ability to drive traffic to your website. Let’s take a closer look at each of these.

How Can I Help Businesses With Their Pinterest Marketing?

So, you understand the importance of creating a social media marketing strategy, but you’re not sure how to get started. The Content Circle can help! We offer personalized Pinterest management as an addon that will help you attract new customers and clients with high-quality, evergreen content.

We understand the pressure of keeping up with trends and the self-doubt that can come with starting a new project. With our proven strategy, you can build a sustainable business that will last.

Contact us today to learn more about our management services!


Are you a small business owner and you STRUGGLE WITH CONTENT CREATION OVERWHELM? You can’t seem to work out what kind of content to create, where to post it, or how to strategically manage it all?

Let’s get you started with some free resources to kickstart your content marketing journey like the seriously savvy business owner you are.

#marketing #pinterest #socialmedia

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