How to Create a Consistent Content Plan That Actually Works
You’re reading this, so you know that content marketing is important. The problem is, it’s hard to create a content plan that works and is actually sustainable.
That’s where I come in. Let me walk you through how to set content goals, create core content, choose the right platforms, and repurpose your content.
If you can commit to following these simple steps, you’ll be well on your way to a successful and consistent content plan.
Why You Need to Set Content Plan Goals
Why You Need to Set Content Plan Goals
You know you need to be creating content for your business, but it feels so overwhelming! You’re not sure where to start, what to write about, or how to keep it all organized. Sound familiar?
The first step is to set some content goals. What do you want your content to achieve? Do you want more website traffic? More leads? More social media followers? Once you know what you’re aiming for, you can start developing a plan that will help you achieve those goals.
First Things First… Create Core Content First
One of the best ways to create a content plan that works is to create core content. What do I mean by core content? Simply put, it’s the content that is the foundation of your social media marketing efforts.
This might include blog posts, images, quotes, infographics, or videos that you can share regularly on your social media channels. When you have a core group of pieces that you can rely on, it becomes easier to plan and publish content on a regular basis.
What Platforms Will You Use?
What Platforms Will You Use?
Platforms are a great way to keep your content organized and streamlined. You can use different platforms for different purposes or the same platform for all your content.
Some popular content platforms are:
Blogging: A blog is great for longer form content, such as in-depth tutorials, case studies, or product reviews.
Social Media: Platforms like Facebook, Twitter, Pinterest, and Instagram are perfect for shorter pieces of content, such as images, quotes, or quick tips.
Video: Creating videos is a great way to connect with your audience and show them what your business is all about.
When deciding which platforms will work best for you, think about what type of content you want to create and where your target audience is most active.
Related Article: Why Your Small Business Needs A Blog
How to Repurpose Your Content
Once you’ve created a content plan that works for you, the next step is to make sure you’re reusing and repurposing that content as much as possible. That way, you’re getting the most out of your efforts, and you’re not putting all your eggs in one basket.
There are a few different ways to do this. You can share your blog posts on other social media platforms, turn them into infographics or videos, or even rewrite them as shorter blog posts or social media updates.
You can also use older content as springboards for new content ideas. If you published a blog post about using Twitter for business six months ago, for example, you could write a follow-up about using Instagram for business now.
What’s Your Content Plan Schedule?
What’s Your Content Plan Schedule?
Once you know what you’re sharing, it’s important to create a content schedule and stick to it. This will help to ensure that your followers know when to expect new content, and it will also help to keep you accountable. As a best practice, I recommend sharing new content at least 2-3 times a week.
But don’t worry, you don’t have to do it all alone! The Content Circle is here to help simplify content marketing on social media for small business owners. I offer social media and content management and strategy services so you can focus more on your business and leave the overwhelm behind.
How to Evaluate and Adjust Your Content Plan
So you’ve set your goals, created some content, and you’re ready to start publishing. But how do you know if your plan is working? And more importantly, how do you adjust it if it’s not?
Luckily, there are a few ways to evaluate and adjust your content plan. The first is to check your website’s analytics. See which posts are getting the most traffic and engagement, and try to replicate those successes. You can also use social media analytics to see which posts are getting the most likes, shares, and comments.
If you’re not seeing the results you want, don’t be afraid to make changes to your plan. Try publishing more or less content, experimenting with different types of content, or changing up your publication schedule.
The key is to always be testing and tweaking until you find what works best for you and your business.
So What Now?
Just stick to this guideling and you’ll be able to create a content plan that will work for your business. You’ll know that you need to set content goals, create core content, choose the right platforms, and repurpose your content.
Follow these simple steps, and you’ll be on your way to a consistent content plan that will help you reach your business goals.
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